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Gaming Your Lack


Think about pinball machines.

The pleasures they gave to those who used them answered the question:

What can I do to make you put a quarter in a box I own? That is, what can I do so that you give me a quarter? A quarter over and over.

It’s but one example of how to get something essentially for nothing, an art form more highly realized in the making and distribution of video games and game apps –

and in encouraging empty consumption more generally.

What other habitual pleasures operate similarly to exploit the lack in your life?

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