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Name Brand Worth

11/22/2014

Corporations sell us worth as a name brand, wearing the Nike swoosh or some other mark somehow imbuing us with the feeling that we are special.  But of course it is simply a form of groupthink masquerading as individuality.  It is a deep and pervading form of inauthenticity. 

This inauthenticity extends to the kinds of behaviors we reward as a society (e.g., personal wealth production) – and what the rewards are (things to be owned as opposed, for example, to the creation of social value or beauty).  And we are all susceptible, in varying degrees, to forming our self images by identifying with labels and possessions.

And so, even if the Age of the Corporate White Male may be coming to an end, we may rightly be concerned that it will continue on with brown White Males and female White Males.

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